BizzClick Transforms into Blasto, New Chapter in Programmatic Advertising
Warsaw, Poland – May 2nd – BizzClick, a leading programmatic advertising company with over 14 years of experience, announced its official rebrand as Blasto. This strategic rebrand marks a bold step forward, solidifying the company's position as a programmatic powerhouse dedicated to CTV and in-app display advertising.
The new brand identity, Blasto, signifies a fresh start and embodies the powerful shift away from traditional performance marketing models. It reflects the company's commitment to investing in innovative solutions using AI and machine learning.
"We are excited to introduce Blasto as the next chapter in our journey," said Oleksii Sakhno, CEO at Blasto.
"Our rebranding is more than just a name change; it represents our transformation into a strong team of programmatic leaders with a commitment to creating an innovative programmatic platform. We're putting all of our efforts into the highest-quality in-app video and display inventory. Meaningful sustainable advertising practices are our long-term strategy for company growth."
The team has strategically aligned its programmatic trading flow to focus on oRTB. This equips Blasto to build the future of high-performance in-app display and CTV advertising solutions for our partners.
"Our team of programmatic geeks are the change makers of the adtech industry with advanced advertising standards," added Oleksii.
"This rebranding will allow us to maintain our expertise as a company that has been on the market for a long time and can be trusted, while also becoming a strong brand that grows into a bigger company."
This strategic rebranding makes it possible to leverage its established reputation for trust and expertise. The new brand identity lays the foundation for Blasto to become a powerful force in the programmatic advertising industry.
About Blasto
Blasto is a programmatic advertising company with more than 14 years of experience. Fueled by a team of passionate programmatic specialists, Blasto leverages its innovative platform to deliver the highest quality video inventory and in-app display traffic. We monitor the traffic quality 24/7 so it is 100% brand-safe. Additionally, our platform is TAG-certified and officially belongs to the top-50 best mobile and CTV traffic providers with greatest market share (according to Pixalate). Blasto is poised to become a leader in the programmatic advertising space, setting new standards for the industry by contributing team expertise.
