Blog
Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
How Attention Metrics Drive Brand Performance in 2025
Attention beats viewability in 2025. See how attention metrics lift brand and sales performance and how to activate them in programmatic.
5 Strategies to Grow Brand Awareness in 2025
Learn 5 data-driven strategies to grow brand awareness in 2025 from programmatic and CTV to social-first storytelling.
How to Monetize Apps with Programmatic Advertising in 2025
The fastest way is through programmatic in-app advertising. This guide explains step by step how to set up rewarded videos, native ads, banners, and interstitials, choose the right SSP, and optimize eCPM without frustrating users. Learn how Blasto SSP helps publishers scale app revenue with global demand, native formats, and lightweight integration.
What Is Ad Inventory? A Complete 2025 Guide to Types, Pricing & Management
Ad inventory is the total amount of advertising space a publisher makes available for sale across their properties — websites, apps, video platforms, audio streams, or CTV.
Programmatic Advertising Evolution Explained: Timeline, Key Players, and Milestones
Discover the complete history of programmatic advertising from the first banner ad in 1994 to AI-driven platforms of today. Explore key milestones, major players, and innovations that shaped digital advertising into a trillion-impression ecosystem.
The Ultimate DMEXCO 2025 Party & Events Guide
MetaDiscover all the top parties, happy hours, networking events & afterparties happening before and during DMEXCO 2025 in Cologne. Full event guide + RSVP links.
Blasto Launches Next-Gen ML-Powered DSP
Discover Blasto DSP — a next-gen ML-powered platform for fast, transparent, and high-impact programmatic advertising. No hidden fees. Full control.
Real‑Time Bidding (RTB): How It Works & Key Use Cases
Real-time bidding (RTB) is an automated system where advertisers compete to show their ads by bidding on ad impressions in a real-time auction. This happens instantly when publishers load their website or app for a user.
Top Programmatic Advertising Trends, Stats & Insights for 2025
Discover the top programmatic advertising trends, stats, and insights for 2025. Explore how first-party data, retail media, CTV, AI, contextual targeting, and new attention metrics are reshaping digital advertising. Learn what these changes mean for advertisers, agencies, and publishers and how to stay ahead in a cookie-less, AI-driven era.
In-App Advertising in 2025: The Complete Guide for App Monetization and Engagement
Explore the complete guide to in-app advertising in 2025. Learn how mobile ads work, top ad formats, pricing models, monetization tips, and how to stay compliant post-IDFA.
AdTech Woman Power by Blasto, Episode 7: Ekaterina Vagner on Building Space, Not Just Taking a Seat
In Episode 7 of AdTech Woman Power, Blasto spotlights Ekaterina Vagner, Principal Board Member at The Women in Programmatic Network and Marketing Director at Verve. Discover her journey across industries, her mission for real inclusion in adtech, and her call to action for women to create space, not just take a seat.
SSP vs DSP vs Ad Exchange: A Complete 2025 Guide to Programmatic Advertising
DSPs help advertisers buy ads, SSPs help publishers sell them, and Ad Exchanges connect both in real-time bidding. Learn how they work together.
What Is Programmatic Advertising? How It Works, Why It Matters, and How to Win with It in 2025
A complete guide to programmatic advertising: what it is, how it works, and why it matters in 2025. Learn the core tools, channels, formats, and strategies advertisers use to run high-performing campaigns powered by AI and automation.
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