Blog
Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
What Is Programmatic Advertising? How It Works, Why It Matters, and How to Win with It in 2025
A complete guide to programmatic advertising: what it is, how it works, and why it matters in 2025. Learn the core tools, channels, formats, and strategies advertisers use to run high-performing campaigns powered by AI and automation.
AdTech Woman Power, Episode 6: Samantha Dascher, SVP at Jun Group, on Her Path to AdTech
In Episode 6 of AdTech Woman Power, Samantha Dascher, SVP at Jun Group, shares her journey into programmatic advertising, the challenges she overcame, and her advice for aspiring women leaders in ad tech.
Top Performing Programmatic Advertising Formats to Watch in 2025
Discover the top-performing programmatic advertising formats for 2025! Learn how choosing the right ad format can boost engagement, increase conversions, and maximize your ROAS.
The Future of Digital Advertising: Privacy-Focused Alternatives to Third-Party Cookies
With third-party cookies disappearing, advertisers must adapt to privacy-first solutions like Universal IDs, data clean rooms, and contextual targeting. But are these alternatives truly better, or just new tracking methods? Explore the future of digital advertising and discover privacy-focused strategies to keep your campaigns effective and compliant.
Top AdTech & MarTech Innovators to Follow in 2025
Discover the top 15 AdTech & MarTech influencers to follow in 2025. Gain insights, actionable strategies, and stay updated with the latest digital marketing trends from industry leaders.
Blasto Joins IAB Europe's Transparency and Consent Framework
Blasto is proud to join IAB Europe's Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to privacy-first, AI-driven programmatic advertising solutions. This integration ensures compliance with GDPR and ePrivacy regulations while enabling transparent user consent management for advertisers and publishers.
Top 10 Programmatic Advertising Platforms in 2025
Explore the top programmatic advertising platforms of 2025, including The Trade Desk, Google Ad Manager, and Blasto. Learn how these platforms offer advanced targeting, AI-driven solutions, and omnichannel reach to optimize ad performance. Find the best solutions for advertisers and publishers to maximize impact in the growing digital ad space.
Top 30 AdTech & MarTech Conferences to Visit in 2025
Discover the must-attend digital marketing and programmatic advertising events in 2025. Stay ahead with the latest trends, insights, and networking opportunities.
Programmatic Advertising 101: A Beginner’s Guide for Marketers in 2025
Discover how programmatic advertising is revolutionizing digital marketing in 2025. Learn the basics, best practices, trends, and how to start leveraging automated ad buying for precision targeting and scalable campaigns.
Why CTV is the New Powerhouse in Programmatic Advertising: A Full Guide to CTV
Discover why Connected TV (CTV) is transforming programmatic advertising. Learn about its advantages, market dynamics, and strategies for leveraging targeted, data-driven campaigns on a rapidly evolving platform.
Programmatic Audio Advertising: A Complete Guide for 2024
Discover how programmatic audio advertising is revolutionizing digital marketing. Learn about its impact across podcasts, music platforms, and streaming services, with insights into targeting, real-time optimization, and future trends like voice-activated ads.
Programmatic Advertising Explained: How It Works, Key Benefits, and Future Trends
Discover how programmatic advertising works, its benefits for advertisers, publishers, and the future trends driving the digital ad space. Learn how AI, real-time bidding, and CTV are reshaping the ad landscape.
Programmatic Audio Advertising: Best Practices for Publishers
Discover how to monetize your content effectively with programmatic audio advertising. Learn best practices, understand key components, and explore leading providers to optimize your revenue and reach targeted audiences.
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