Blog
Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
Top 30 AdTech & MarTech Conferences to Visit in 2025
Discover the must-attend digital marketing and programmatic advertising events in 2025. Stay ahead with the latest trends, insights, and networking opportunities.
Programmatic Advertising 101: A Beginner’s Guide for Marketers in 2025
Discover how programmatic advertising is revolutionizing digital marketing in 2025. Learn the basics, best practices, trends, and how to start leveraging automated ad buying for precision targeting and scalable campaigns.
Why CTV is the New Powerhouse in Programmatic Advertising: A Full Guide to CTV
Discover why Connected TV (CTV) is transforming programmatic advertising. Learn about its advantages, market dynamics, and strategies for leveraging targeted, data-driven campaigns on a rapidly evolving platform.
Programmatic Audio Advertising: A Complete Guide for 2024
Discover how programmatic audio advertising is revolutionizing digital marketing. Learn about its impact across podcasts, music platforms, and streaming services, with insights into targeting, real-time optimization, and future trends like voice-activated ads.
Programmatic Advertising Explained: How It Works, Key Benefits, and Future Trends
Discover how programmatic advertising works, its benefits for advertisers, publishers, and the future trends driving the digital ad space. Learn how AI, real-time bidding, and CTV are reshaping the ad landscape.
Programmatic Audio Advertising: Best Practices for Publishers
Discover how to monetize your content effectively with programmatic audio advertising. Learn best practices, understand key components, and explore leading providers to optimize your revenue and reach targeted audiences.
Programmatic Video Advertising: Best Practices for Publishers
Maximize revenue, reach wider audiences, and streamline ad management with programmatic video advertising. Learn everything you need to know, from best practices to step-by-step implementation. tune share more_vert
How to Start in Mobile Programmatic Advertising for App Publishers
This comprehensive guide equips app publishers with the knowledge to thrive in the 2024 app landscape. Learn about RTB auctions, key platforms, and strategies to maximize your revenue and user experience.
Display Ads in Programmatic: A Publisher's Guide
Discover how programmatic display ads can boost your ad revenue as a publisher. Learn the benefits, metrics, and steps to get started in this comprehensive guide.
BizzClick Transforms into Blasto, New Chapter in Programmatic Advertising
BizzClick unveils a bold new identity, Blasto, signifying its shift to CTV & in-app programmatic advertising with a focus on AI & innovation. Discover Blasto's programmatic solutions for high-performance campaigns.
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Programmatic Trends: 2024 Forecast
Get ready for a greener, smarter future of advertising! This article explores 5 key trends in programmatic advertising for 2024. Discover how these trends will impact advertisers, publishers, and the future of the industry.
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No More Cookies: the Future of Targeted Ads
Explore how contextual advertising, first-party data, and new solutions like cohorts are shaping a cookieless future. Learn how giants like Apple and Nike are adapting, and discover insights for publishers and advertisers to thrive in the new advertising landscape.
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3 Reasons to Use Blockchain for Ad Transparency
This article explores 3 reasons why it's the solution to ad transparency: building trust, fighting fraud, and safeguarding data. Plus, discover an exciting real-world example and a glimpse into the future of advertising.
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Guide to Privacy and Compliance in Programmatic Advertising for SSPs in 2024
This guide equips SSPs with the knowledge and strategies to navigate the landscape of privacy and compliance in programmatic advertising. Understand key regulations like GDPR and CCPA, explore global trends, and discover best practices for the future.
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AI Ad Personalization Strategy to Implement Tomorrow
This strategy leverages advanced algorithms to deliver relevant content, enhancing user experience and campaign effectiveness. Learn how to implement AI retargeting, set goals, and choose the right tools.
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Top 7 Podcasts about AdTech & Programmatic
Expand your AdTech knowledge with these top 7 podcasts! Discover industry trends, expert interviews, and thought-provoking discussions.
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Guide How to Integrate AI-Chatbot to Programmatic Advertising for Advertisers and Publishers
This guide explores how publishers and advertisers can harness Chat GPT to achieve their goals. Learn the steps, from defining objectives to monitoring performance, and unlock the power of AI in programmatic advertising.
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Smart Publishing for Social Good. Programmatic in Publishing for Nonprofits and NGOs
Discover programmatic advertising for your non-profit or NGO. Increase efficiency, target effectively, and gain valuable insights to maximize your social impact. Learn more and see if your organization is ready!
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Top AdTech Influencers to Follow in 2023
Discover the top AdTech influencers on LinkedIn in 2023. Learn from industry leaders like AdTech God to stay ahead in digital advertising trends and strategies.
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Programmatic Trends: Forecast for Q4
Explore the leading trends in programmatic advertising for Q4 2023, including the video vs. audio format battle, the rise of CTV and in-game advertising, and the increasing focus on sustainability in ad campaigns.
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