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Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.

AdTech Woman Power by Blasto, Episode 7: Ekaterina Vagner on Building Space, Not Just Taking a Seat

In Episode 7 of AdTech Woman Power, Blasto spotlights Ekaterina Vagner, Principal Board Member at The Women in Programmatic Network and Marketing Director at Verve. Discover her journey across industries, her mission for real inclusion in adtech, and her call to action for women to create space, not just take a seat.

Polina Smoliar

SSP vs DSP vs Ad Exchange: A Complete 2025 Guide to Programmatic Advertising

Struggling to understand SSPs, DSPs, or Ad Exchanges? Discover the complete 2025 guide that finally explains how programmatic advertising works: from real-time bidding to campaign efficiency. Don’t waste another dollar on confusing ad tech.

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What Is Programmatic Advertising? How It Works, Why It Matters, and How to Win with It in 2025

A complete guide to programmatic advertising: what it is, how it works, and why it matters in 2025. Learn the core tools, channels, formats, and strategies advertisers use to run high-performing campaigns powered by AI and automation.

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AdTech Woman Power, Episode 6: Samantha Dascher, SVP at Jun Group, on Her Path to AdTech

In Episode 6 of AdTech Woman Power, Samantha Dascher, SVP at Jun Group, shares her journey into programmatic advertising, the challenges she overcame, and her advice for aspiring women leaders in ad tech.

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Top Performing Programmatic Advertising Formats to Watch in 2025

Discover the top-performing programmatic advertising formats for 2025! Learn how choosing the right ad format can boost engagement, increase conversions, and maximize your ROAS.

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The Future of Digital Advertising: Privacy-Focused Alternatives to Third-Party Cookies

With third-party cookies disappearing, advertisers must adapt to privacy-first solutions like Universal IDs, data clean rooms, and contextual targeting. But are these alternatives truly better, or just new tracking methods? Explore the future of digital advertising and discover privacy-focused strategies to keep your campaigns effective and compliant.

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Top AdTech & MarTech Innovators to Follow in 2025

Discover the top 15 AdTech & MarTech influencers to follow in 2025. Gain insights, actionable strategies, and stay updated with the latest digital marketing trends from industry leaders.

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Blasto Joins IAB Europe's Transparency and Consent Framework

Blasto is proud to join IAB Europe's Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to privacy-first, AI-driven programmatic advertising solutions. This integration ensures compliance with GDPR and ePrivacy regulations while enabling transparent user consent management for advertisers and publishers.

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