Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
Discover how programmatic advertising works, its benefits for advertisers, publishers, and the future trends driving the digital ad space. Learn how AI, real-time bidding, and CTV are reshaping the ad landscape.
Discover how to monetize your content effectively with programmatic audio advertising. Learn best practices, understand key components, and explore leading providers to optimize your revenue and reach targeted audiences.
Maximize revenue, reach wider audiences, and streamline ad management with programmatic video advertising. Learn everything you need to know, from best practices to step-by-step implementation. tune share more_vert
This comprehensive guide equips app publishers with the knowledge to thrive in the 2024 app landscape. Learn about RTB auctions, key platforms, and strategies to maximize your revenue and user experience.
Discover how programmatic display ads can boost your ad revenue as a publisher. Learn the benefits, metrics, and steps to get started in this comprehensive guide.
BizzClick unveils a bold new identity, Blasto, signifying its shift to CTV & in-app programmatic advertising with a focus on AI & innovation. Discover Blasto's programmatic solutions for high-performance campaigns.
Get ready for a greener, smarter future of advertising! This article explores 5 key trends in programmatic advertising for 2024. Discover how these trends will impact advertisers, publishers, and the future of the industry.
Explore how contextual advertising, first-party data, and new solutions like cohorts are shaping a cookieless future. Learn how giants like Apple and Nike are adapting, and discover insights for publishers and advertisers to thrive in the new advertising landscape.
This article explores 3 reasons why it's the solution to ad transparency: building trust, fighting fraud, and safeguarding data. Plus, discover an exciting real-world example and a glimpse into the future of advertising.
This guide equips SSPs with the knowledge and strategies to navigate the landscape of privacy and compliance in programmatic advertising. Understand key regulations like GDPR and CCPA, explore global trends, and discover best practices for the future.
This strategy leverages advanced algorithms to deliver relevant content, enhancing user experience and campaign effectiveness. Learn how to implement AI retargeting, set goals, and choose the right tools.
Expand your AdTech knowledge with these top 7 podcasts! Discover industry trends, expert interviews, and thought-provoking discussions.
This guide explores how publishers and advertisers can harness Chat GPT to achieve their goals. Learn the steps, from defining objectives to monitoring performance, and unlock the power of AI in programmatic advertising.
Discover programmatic advertising for your non-profit or NGO. Increase efficiency, target effectively, and gain valuable insights to maximize your social impact. Learn more and see if your organization is ready!
Discover the top AdTech influencers on LinkedIn in 2023. Learn from industry leaders like AdTech God to stay ahead in digital advertising trends and strategies.
Explore the leading trends in programmatic advertising for Q4 2023, including the video vs. audio format battle, the rise of CTV and in-game advertising, and the increasing focus on sustainability in ad campaigns.
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