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Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
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Programmatic Trends: 2024 Forecast
Get ready for a greener, smarter future of advertising! This article explores 5 key trends in programmatic advertising for 2024. Discover how these trends will impact advertisers, publishers, and the future of the industry.
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No More Cookies: the Future of Targeted Ads
Explore how contextual advertising, first-party data, and new solutions like cohorts are shaping a cookieless future. Learn how giants like Apple and Nike are adapting, and discover insights for publishers and advertisers to thrive in the new advertising landscape.
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3 Reasons to Use Blockchain for Ad Transparency
This article explores 3 reasons why it's the solution to ad transparency: building trust, fighting fraud, and safeguarding data. Plus, discover an exciting real-world example and a glimpse into the future of advertising.
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Guide to Privacy and Compliance in Programmatic Advertising for SSPs in 2024
This guide equips SSPs with the knowledge and strategies to navigate the landscape of privacy and compliance in programmatic advertising. Understand key regulations like GDPR and CCPA, explore global trends, and discover best practices for the future.
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AI Ad Personalization Strategy to Implement Tomorrow
This strategy leverages advanced algorithms to deliver relevant content, enhancing user experience and campaign effectiveness. Learn how to implement AI retargeting, set goals, and choose the right tools.
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Top 7 Podcasts about AdTech & Programmatic
Expand your AdTech knowledge with these top 7 podcasts! Discover industry trends, expert interviews, and thought-provoking discussions.
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Guide How to Integrate AI-Chatbot to Programmatic Advertising for Advertisers and Publishers
This guide explores how publishers and advertisers can harness Chat GPT to achieve their goals. Learn the steps, from defining objectives to monitoring performance, and unlock the power of AI in programmatic advertising.
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Smart Publishing for Social Good. Programmatic in Publishing for Nonprofits and NGOs
Discover programmatic advertising for your non-profit or NGO. Increase efficiency, target effectively, and gain valuable insights to maximize your social impact. Learn more and see if your organization is ready!
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Top AdTech Influencers to Follow in 2023
Discover the top AdTech influencers on LinkedIn in 2023. Learn from industry leaders like AdTech God to stay ahead in digital advertising trends and strategies.
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Programmatic Trends: Forecast for Q4
Explore the leading trends in programmatic advertising for Q4 2023, including the video vs. audio format battle, the rise of CTV and in-game advertising, and the increasing focus on sustainability in ad campaigns.
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