Programmatic Advertising Explained
Explore programmatic advertising strategies, trends, and best practices with Blasto. Learn how automation, AI, and transparency drive smarter ad buying in 2025.
How to Monetize Apps with Programmatic Advertising in 2025
The fastest way is through programmatic in-app advertising. This guide explains step by step how to set up rewarded videos, native ads, banners, and interstitials, choose the right SSP, and optimize eCPM without frustrating users. Learn how Blasto SSP helps publishers scale app revenue with global demand, native formats, and lightweight integration.
What Is Ad Inventory? A Complete 2025 Guide to Types, Pricing & Management
Ad inventory is the total amount of advertising space a publisher makes available for sale across their properties — websites, apps, video platforms, audio streams, or CTV.
Programmatic Advertising Evolution Explained: Timeline, Key Players, and Milestones
Discover the complete history of programmatic advertising from the first banner ad in 1994 to AI-driven platforms of today. Explore key milestones, major players, and innovations that shaped digital advertising into a trillion-impression ecosystem.