Digital Advertising & MarTech
Learn how MarTech and digital advertising evolve together. Explore automation, targeting, and creative intelligence with Blasto.
How Attention Metrics Drive Brand Performance in 2025
Attention beats viewability in 2025. See how attention metrics lift brand and sales performance and how to activate them in programmatic.
5 Strategies to Grow Brand Awareness in 2025
Learn 5 data-driven strategies to grow brand awareness in 2025 from programmatic and CTV to social-first storytelling.
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AI Ad Personalization Strategy to Implement Tomorrow
This strategy leverages advanced algorithms to deliver relevant content, enhancing user experience and campaign effectiveness. Learn how to implement AI retargeting, set goals, and choose the right tools.
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Guide How to Integrate AI-Chatbot to Programmatic Advertising for Advertisers and Publishers
This guide explores how publishers and advertisers can harness Chat GPT to achieve their goals. Learn the steps, from defining objectives to monitoring performance, and unlock the power of AI in programmatic advertising.