Blasto Glossary: AdTech & Programmatic Explained
Your complete A-Z guide to programmatic, AdTech,
marketing, publishing, and in-app gaming advertising.
Blasto is an all-in-one ecosystem for publishers, brands, advertisers, and technology partners. We bring together DSP, SSP, and Ad Exchange capabilities in a transparent and scalable environment. This glossary helps you understand industry terms, standards, and future trends.
a
Accelerated Mobile Pages (AMP)Active UserAd ClickAd ExchangeAd ImpressionAd InventoryAd MediationAd NetworkAd Path TransparencyAd PoddingAd PublisherAd RevenueAd ServerAd SpendAd StackingAd TagAd UnitAd VerificationAdAttributionKitAddressable TVAdTechAdvertiser Identity FrameworksAI-Powered TargetingAlgorithmic BiddingAlways-On MarketingAndroid Privacy SandboxApp LinksApp MarketingApp StickinessApp Store AnalyticsApp Store Optimization (ASO)App Tracking Transparency (ATT)App-ads.txtApple Privacy ManifestARPDAU / ARPPUAssisted InstallsAttention MetricsAttributionAttribution FraudAttribution ModelingAttribution WindowAuction DynamicsAudience ExtensionAudience GraphAudience SegmentationAudio ProgrammaticAverage Order Value (AOV)Average Revenue Per User (ARPU)AVOD (Advertising-Based Video on Demand)
b
Looking to monetize your
inventory or access
premium demand?
inventory or access
premium demand?
Blasto connects you with global publishers, advertisers, and trusted AdTech partners.
Contact Us
c
Campaign Frequency ManagementChurn RateClean RoomsClick FarmsClick FloodingClick FraudClick HijackingClick InjectionClick RedirectionClick-Through Rate (CTR)Click-to-Install Time (CTIT)Closed-Loop AttributionCohort TargetingContextual AIContextual TargetingConversion LiftConversion RateCookie MatchingCost Per Action (CPA)Cost Per Click (CPC)Cost Per Completed View (CPCV)Cost Per Engagement (CPE)Cost Per Install (CPI)Cost Per Lead (CPL)Cost Per Mille (CPM)Cost Per Order (CPO)Cost Per Sale (CPS)Cost Per View (CPV)CPA FraudCreative FatigueCreative IntelligenceCross-DeviceCross-Media MeasurementCTV (Connected TV)Customer Acquisition Cost (CAC)Customer Data Platform (CDP)
d
Daily Active Users (DAU)Data Clean Architecture (DCA)Data CollaborationData EnrichmentData LakeData Management Platform (DMP)Data-Driven AttributionDeal IDDeep LinkingDeferred Deep LinkingDemand Path Optimization (DPO)Demand-Side Platform (DSP)Device GraphDevice ID / Reset FraudDifferential PrivacyDigital Out-of-Home (DOOH)Display FraudDormant UsersDuplicate IPDynamic Creative Optimization (DCO)
Let’s Partner!
Join Blasto as a publisher, advertiser, brand, or AdTech partner. Together, we build a smarter programmatic ecosystem.
