Ad Server

An Ad Server is a technology platform that stores, manages, and delivers digital ads to users. It decides which ad to show, serves it in real time, and tracks performance data like impressions, clicks, and conversions. For publishers, ad servers simplify inventory management and campaign delivery. For advertisers, they ensure accurate targeting, frequency capping, and detailed analytics. Ad servers are the backbone of programmatic advertising efficiency. Partner with Blasto to use advanced server technology that maximizes ad delivery and campaign performance.