Brand Suitability

Brand Suitability goes beyond safety by aligning ads with content that fits a brand’s unique values and tone. For example, a luxury brand may avoid running ads next to discount-focused articles, even if they are “safe.” It allows advertisers to fine-tune campaigns for both protection and relevance. Publishers that can offer suitable environments increase their value to advertisers. Partner with Blasto to align your campaigns with the most suitable environments for your brand.