Cost Per Lead (CPL)
CPL is the price advertisers pay for generating a qualified lead, such as an email signup or contact form submission. How it’s calculated: CPL = Total Spend ÷ Leads. Example: $1,500 ÷ 300 leads = $5 CPL.
CPL is the price advertisers pay for generating a qualified lead, such as an email signup or contact form submission. How it’s calculated: CPL = Total Spend ÷ Leads. Example: $1,500 ÷ 300 leads = $5 CPL.