Demand-Side Platform (DSP)

A DSP is software that allows advertisers to buy digital ad inventory across multiple publishers automatically, using real-time bidding. It enables targeting, budget control, and campaign optimization at scale. DSPs are essential for programmatic efficiency, helping advertisers reach the right audience in the right environment, while publishers gain access to broader demand. Blasto helps publishers monetize every impression across display, in-app, and CTV with transparent, AI-powered programmatic solutions. We operate as an SSP, Ad Exchange, and DSP with zero-fee flexible pricing. Contact us to launch a partnership.

Blasto Glossary