Ad Exchange

An Ad Exchange is a real-time digital marketplace where advertisers and publishers buy and sell ad inventory through automated auctions. By connecting SSPs and DSPs, exchanges make transactions scalable, efficient, and transparent across formats like display, mobile, video, and CTV. Publishers maximize yield by exposing inventory to more buyers, while advertisers gain precision targeting and premium reach at scale. The exchange model is central to programmatic advertising’s efficiency and ROI. Partner with Blasto to access a trusted Ad Exchange ecosystem designed for publishers, advertisers, brands, and AdTech partners.