Android Privacy Sandbox

The Android Privacy Sandbox is Google’s initiative to create privacy-preserving solutions for targeted advertising on Android devices. It replaces third-party cookies and device IDs with APIs that allow measurement and targeting without exposing personal data. This framework is shaping the future of mobile advertising by balancing user privacy with the needs of advertisers and publishers. Brands and AdTech partners that adapt early will remain competitive in a privacy-first world. Partner with Blasto to future-proof your campaigns with privacy-compliant targeting in the Android ecosystem.