Cost Per Click (CPC)
CPC is the price an advertiser pays for each ad click. It’s common in search and performance campaigns. How it’s calculated: CPC = Total Spend ÷ Total Clicks. Example: $2,000 ÷ 4,000 clicks = $0.50 CPC.
CPC is the price an advertiser pays for each ad click. It’s common in search and performance campaigns. How it’s calculated: CPC = Total Spend ÷ Total Clicks. Example: $2,000 ÷ 4,000 clicks = $0.50 CPC.