Algorithmic Bidding

Algorithmic Bidding is an automated process where machine learning and advanced algorithms adjust bids in real time to maximize campaign outcomes. Instead of relying on fixed rules, algorithms analyze huge datasets, such as user behavior, device type, time of day, and conversion likelihood to place the most efficient bid. For advertisers, this reduces wasted spend and improves ROI. For publishers, it creates healthier competition and fairer pricing for inventory. Algorithmic bidding is at the core of programmatic efficiency, ensuring ads are delivered at the right price, to the right audience, at the right moment. Partner with Blasto to benefit from advanced algorithmic bidding that optimizes performance across every impression.