Ad Revenue

Ad Revenue is the income a publisher earns from selling advertising space on their website, app, or CTV channel. It is typically generated through models such as CPM (cost per mille), CPC (cost per click), or CPA (cost per action). How it’s calculated: Ad Revenue = (Impressions ÷ 1,000 × CPM) + Click-based earnings + Action-based earnings. For example, if a publisher delivers 1,000,000 impressions at a $2 CPM, they earn $2,000 in revenue. Partner with Blasto to boost your ad revenue with access to premium demand, transparent reporting, and programmatic optimization.