Ad Spend

Ad Spend is the total amount of money advertisers allocate to run campaigns across digital platforms, channels, and formats. It includes media buying costs (CPM, CPC, CPA), technology fees, and sometimes agency commissions. How it’s calculated: Ad Spend = Budget allocated to impressions/clicks/conversions × agreed price. For example, buying 500,000 impressions at a $3 CPM results in $1,500 ad spend. Partner with Blasto to ensure your ad spend delivers measurable ROI with optimized targeting and fraud-free inventory.