Bid Shading

Bid Shading is a programmatic bidding strategy used in first-price auctions to avoid overpaying. Algorithms analyze historical data, floor prices, and competition to suggest an optimal bid that increases win rates while lowering costs. For advertisers, this balances cost-efficiency with campaign performance. Publishers benefit from stable demand, as buyers are more willing to participate when they know bids won’t exceed fair market value. Partner with Blasto to leverage advanced bid shading and maximize efficiency in every auction.