Cost Per Install (CPI)
CPI is the cost advertisers pay each time their app is installed via an ad campaign. It’s a standard metric in app marketing. How it’s calculated: CPI = Total Spend ÷ Installs. Example: $10,000 ÷ 5,000 installs = $2 CPI.
CPI is the cost advertisers pay each time their app is installed via an ad campaign. It’s a standard metric in app marketing. How it’s calculated: CPI = Total Spend ÷ Installs. Example: $10,000 ÷ 5,000 installs = $2 CPI.