Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open-source framework created to dramatically improve mobile web performance by streamlining HTML, CSS, and JavaScript. AMP pages load almost instantly, often under one second, which reduces bounce rates, enhances mobile SEO, and supports a smoother user experience. Faster load speeds also increase the likelihood of ads being viewable and clicked, making AMP highly relevant to publishers and advertisers operating in mobile-first markets. Publishers benefit from AMP by retaining users longer and maintaining monetization without compromising speed. Advertisers gain higher viewability, better engagement rates, and improved CTR due to rapid ad rendering. In a programmatic advertising environment where milliseconds matter, AMP delivers measurable performance advantages for brands, agencies, and platforms. Are you a publisher, advertiser, brand, or AdTech partner looking to boost mobile engagement with high-speed performance? Partner with Blasto to maximize your programmatic success across fast-loading mobile environments.