Ad Podding

Ad Podding is the practice of grouping multiple ads together in a single break, similar to a commercial break on TV. It is widely used in digital video and Connected TV (CTV), where users are shown a sequence of ads during content pauses. For publishers, podding increases total monetization opportunities, while advertisers can secure competitive positioning (first, middle, or last in the pod). It mirrors traditional TV experiences while benefiting from programmatic targeting and tracking. Partner with Blasto to activate advanced CTV strategies, including ad podding, and maximize video ad effectiveness.