App Stickiness

App Stickiness measures how often users return to an app after installing it. A “sticky” app has strong retention and high daily or monthly active user ratios. For advertisers, sticky apps signal quality environments where ads are likely to be seen repeatedly. For publishers, higher stickiness leads to increased lifetime value (LTV) per user and stronger monetization potential. Partner with Blasto to advertise in high-stickiness apps and turn casual users into loyal audiences.