Ad Publisher

An Ad Publisher is any individual or company that owns digital properties, such as websites, apps, or CTV channels, where ads can be displayed. Publishers monetize their platforms by selling ad inventory directly or through programmatic channels. Strong publisher partnerships are vital for advertisers because they determine ad quality, placement, and audience reach. For publishers, choosing the right monetization partner ensures better fill rates, higher CPMs, and sustainable revenue growth. Partner with Blasto if you are a publisher looking to monetize your inventory with transparency, premium demand, and innovative AdTech solutions.

Blasto Glossary