Deferred Deep Linking takes users to a specific app page even if they don’t yet have the app installed. If the app isn’t present, the user is first sent to the app store, then redirected to the right page after installation. This improves user experience, reduces friction, and boosts conversions for advertisers and publishers alike. Blasto helps publishers monetize every impression across display, in-app, and CTV with transparent, AI-powered programmatic solutions. We operate as an SSP, Ad Exchange, and DSP with zero-fee pricing. Contact us to launch a partnership.
