Cost Per Order (CPO)
CPO measures the cost of acquiring each completed order through advertising. It’s often used in e-commerce campaigns. How it’s calculated: CPO = Total Spend ÷ Orders. Example: $20,000 ÷ 1,000 orders = $20 CPO.
CPO measures the cost of acquiring each completed order through advertising. It’s often used in e-commerce campaigns. How it’s calculated: CPO = Total Spend ÷ Orders. Example: $20,000 ÷ 1,000 orders = $20 CPO.