Auction Dynamics

Auction Dynamics describe the way programmatic auctions operate, including first-price vs. second-price mechanics, bid shading, and floor price strategies. These rules determine how much advertisers pay and how publishers maximize yield. Understanding auction dynamics helps advertisers avoid overpaying while still winning valuable inventory. For publishers, optimizing floor prices and supply paths ensures better revenue outcomes. Partner with Blasto to navigate complex auction environments with transparency and smarter bidding.