CTV (Connected TV)

Connected TV (CTV) refers to television content streamed through internet-connected devices such as smart TVs, Roku, or Fire TV. Ads on CTV are targeted and often bought programmatically. CTV combines the premium feel of TV with the precision of digital targeting. Advertisers benefit from high viewability and brand-safe environments, while publishers unlock new revenue streams. Partner with Blasto to scale CTV campaigns and reach audiences in the living room with programmatic precision.