ARPDAU / ARPPU

ARPDAU (Average Revenue Per Daily Active User) and ARPPU (Average Revenue Per Paying User) are key app monetization metrics. They measure revenue relative to daily active users and paying users. How it’s calculated: ARPDAU = Total Daily Revenue ÷ Daily Active Users. ARPPU = Revenue from Paying Users ÷ Number of Paying Users. Partner with Blasto to optimize user monetization with targeted, high-ROI campaigns.