App Store Optimization (ASO)

App Store Optimization (ASO) is the process of improving app visibility in app stores through optimized titles, descriptions, keywords, and visuals. It’s often called “SEO for apps.” ASO drives organic installs, reduces dependency on paid campaigns, and improves discoverability. For advertisers, it complements user acquisition strategies; for publishers, it ensures higher download volumes. Partner with Blasto to integrate ASO with programmatic campaigns and scale your app’s growth.