Ad Inventory

Ad Inventory refers to the total amount of space a publisher has available to display ads on their website, app, or digital platform. It is usually measured in impressions, meaning the number of times an ad can potentially be shown to users. Managing ad inventory effectively allows publishers to maximize revenue by offering premium placements and making their space available through programmatic channels. Advertisers benefit by gaining access to diverse, targeted environments where their campaigns can reach the right audiences. Partner with Blasto to optimize ad inventory management and unlock higher revenue across web, app, and CTV environments.