Churn Rate

Churn Rate measures the percentage of users or customers who stop using an app, product, or service over a specific time. It’s a critical retention metric in advertising and SaaS. How it’s calculated: Churn Rate = (Users Lost ÷ Total Users at Start) × 100. Example: If 1,000 users begin the month and 100 leave, churn = 10%. Partner with Blasto to lower churn and keep audiences engaged with smart, programmatic re-engagement campaigns.