Average Revenue Per User (ARPU)

ARPU shows how much revenue each user generates over a given period. It’s widely used in SaaS, gaming, and mobile apps to track monetization efficiency. How it’s calculated: ARPU = Total Revenue ÷ Total Users. Example: $100,000 revenue ÷ 10,000 users = $10 ARPU. Partner with Blasto to increase ARPU through smarter audience targeting and engagement.