Always-On Marketing

Always-On Marketing refers to continuous, long-term advertising campaigns designed to maintain consistent visibility rather than short bursts of activity. In programmatic, this often means evergreen campaigns that adapt in real time to audience behavior. This strategy helps brands stay top-of-mind, capture demand as it appears, and reduce reliance on seasonal peaks. Publishers benefit by receiving steady ad demand, creating predictable revenue streams. Partner with Blasto to activate always-on campaigns that keep your brand visible 24/7 across web, mobile, and CTV.