Average Order Value (AOV)

Average Order Value (AOV) measures the average amount a customer spends per transaction. It’s a key metric for e-commerce and performance advertising. How it’s calculated: AOV = Total Revenue ÷ Number of Orders. Example: If $10,000 revenue comes from 200 orders, AOV = $50. Partner with Blasto to grow your AOV with programmatic campaigns that target high-value customers.