Attention Metrics

Attention Metrics go beyond impressions and clicks to measure how actively a user engages with an ad. They include dwell time, screen focus, scroll depth, and even biometric signals in advanced setups. These insights help advertisers understand not just if an ad was seen, but how much attention it actually captured. Publishers that can deliver high-attention placements attract premium demand and higher CPMs. Partner with Blasto to harness attention-based measurement and prove the true value of your advertising.