Active User

An Active User is a key metric in digital marketing that tracks how many individuals engage with an app or platform within a specific period (daily, weekly, or monthly). This measure helps advertisers and publishers understand audience activity, retention, and engagement. Monitoring active users is critical for programmatic strategies, as it reflects user stickiness and campaign effectiveness. Advertisers can allocate spend more effectively, while publishers can optimize monetization strategies around their most engaged audiences. Partner with Blasto to unlock deeper insights into your active users and turn engagement into sustainable revenue growth.