Dormant Users

Dormant Users are app users who have installed an app but haven’t engaged with it for a long time. Advertisers use re-engagement campaigns to bring them back, while publishers track dormancy to improve retention strategies. Blasto helps publishers monetize every impression across display, in-app, and CTV with transparent, AI-powered programmatic solutions. We operate as an SSP, Ad Exchange, and DSP with zero-fee pricing. Contact us to launch a partnership.