Cost Per Mille (CPM)

CPM is the cost of 1,000 ad impressions. It’s the most common pricing model in programmatic advertising. How it’s calculated: CPM = (Total Spend ÷ Impressions) × 1,000. Example: $5,000 ÷ 2,000,000 impressions × 1,000 = $2.50 CPM. Partner with Blasto to maximize reach with fair and transparent CPM pricing.