Conversion Rate

Conversion Rate measures how many users completed a desired action (like a purchase, signup, or install) compared to how many saw or clicked an ad. It shows campaign effectiveness. How it’s calculated: Conversion Rate = (Conversions ÷ Clicks) × 100. Example: 500 conversions ÷ 10,000 clicks = 5% conversion rate. Partner with Blasto to improve conversion rates with precise targeting and fraud-free programmatic delivery.