Ad Unit

An Ad Unit is the specific placement on a website, app, or CTV screen where an ad is displayed. It can be a banner, interstitial, native ad, or video slot. Each ad unit has a unique ID that helps track performance and revenue. Publishers define ad units to organize their inventory and maximize monetization, while advertisers use them to target specific formats and positions that match campaign goals. Partner with Blasto to optimize every ad unit with higher fill rates, premium demand, and smarter targeting.