Effective CPM (eCPM)

eCPM shows the average revenue a publisher earns per 1,000 impressions, regardless of whether the pricing model is CPM, CPC, or CPA. How it’s calculated: eCPM = (Total Earnings ÷ Impressions) × 1,000. Example: $5,000 earned ÷ 2,000,000 impressions × 1,000 = $2.50 eCPM. Blasto helps publishers monetize every impression across display, in-app, and CTV with transparent, AI-powered programmatic solutions. We operate as an SSP, Ad Exchange, and DSP with zero-fee pricing. Contact us to launch a partnership.