Ad Mediation

Ad Mediation is a technology layer that helps publishers connect with multiple ad networks and demand sources through a single platform. Instead of relying on just one network, mediation automatically selects the best-paying ad for each impression, improving fill rates and revenue. This process ensures fair competition between advertisers while giving publishers more control and higher yields. For advertisers, it means greater opportunities to access valuable inventory at the right price, making campaigns more efficient. Partner with Blasto to leverage advanced mediation tools and maximize value from every impression.