Ad Click

An Ad Click occurs when a user interacts with a digital advertisement by tapping or clicking on it, signaling engagement and intent. This metric is widely used to measure the success of performance-based campaigns, especially in programmatic environments. Tracking ad clicks helps advertisers evaluate ROI and optimize bidding strategies, while publishers benefit from improved revenue when campaigns perform effectively. Click data also contributes to attribution models that guide smarter ad spend. Partner with Blasto to drive high-quality clicks and reach engaged audiences across premium programmatic inventory.