Ad Tag

An Ad Tag is a snippet of HTML or JavaScript code placed on a publisher’s site or app that calls an ad server to request, load, and display an ad. Tags also help track impressions, clicks, and conversions. How it works: When a user loads a page, the ad tag signals the server, retrieves the best-matching creative, and renders it in real time. Ad tags are the bridge between publishers, advertisers, and programmatic platforms. Partner with Blasto to simplify ad tag management and ensure accurate delivery across display, video, and in-app environments.