Campaign Frequency Management

Campaign Frequency Management controls how many times a user sees the same ad within a given period. Too much exposure leads to ad fatigue; too little limits impact. How it’s calculated: Frequency = Total Impressions ÷ Unique Users. For example, 50,000 impressions to 10,000 users = frequency of 5. Partner with Blasto to optimize ad frequency, balance impact, and improve both user experience and ROI.