Blasto Expands ‘AdTech Woman Power’ Initiative With New Episode Featuring Michelle Bugante from AlgoriX
November 2025 – Blasto, a full-scale programmatic advertising ecosystem and long-standing advocate for transparency and innovation, announces the newest episode of its fast-growing AdTech Woman Power initiative, a project designed to amplify the stories and leadership journeys of women shaping the global programmatic landscape.
Created to highlight voices often overlooked in a male-dominated industry, the initiative features concise, intimate interviews built around five thoughtful questions. These discussions dig into personal turning points, career evolution, industry challenges, and the rapidly changing nature of AdTech leadership.
Today, Blasto is proud to release a new episode spotlighting Michelle Bugante, Global Marketing Manager at AlgoriX.
New Episode: Featuring Michelle Bugante, Global Marketing Manager at AlgoriX
In this conversation, Michelle shares:
• Why programmatic is becoming increasingly specialized and why differentiation now depends on precision, trust, and transparency.
• The toughest moment in her marketing career — the one that forced her to pause, recalibrate, and grow.
• And the leader she’d love to meet over dinner: Zaria Parvez, the creative mind behind Duolingo’s viral social personality.
Michelle’s journey is a story of clarity, resilience, and honest leadership: exactly what AdTech Woman Power was created to spotlight.
Earlier Episodes Include AdTech Leaders
Episode with Marta Grgurović, Content & SEO Writer, TargetVideo. Marta reflects on building a career from a small marketing team to becoming a key contributor in programmatic publishing, driven by curiosity and discipline.
Episode with Ekaterina Vagner, Principal Board Member, The Women in Programmatic Network (Germany. Ekaterina discusses the evolution of women’s leadership in AdTech, the importance of community-led initiatives, and why representation still needs intentional action.
Episode with Helen Mussard, CMO, IAB Europe. Helen shares her transition across industries, her leadership philosophy, and IAB Europe’s commitment to elevating diverse voices in programmatic.
A Mission to Make Leadership Visible
“Women in AdTech often carry multiple roles — leaders, strategists, creators, mothers, partners — all while navigating an industry that moves at extreme speed,” said Polina Smoliar, CMO at Blasto. “AdTech Woman Power was created so these stories don’t disappear in the noise. They deserve to be seen, shared, and remembered.”
Blasto encourages companies, associations, and individuals to support the initiative, nominate future guests, and share these conversations to drive visibility across the ecosystem.
How to Participate
To join the initiative, nominate a leader, or collaborate, simply reach out to: Polina Smoliar, polina.s@blasto.ai.
See other episodes on Blasto’s Youtube and LinkedIn pages.
About AdTech Woman Power
AdTech Woman Power is a global storytelling initiative by Blasto that highlights influential female leaders across programmatic advertising. Episodes are published on Blasto’s LinkedIn, Youtube, IAB Europe’s newsletters, and partner media, reaching thousands of professionals in AdTech and digital marketing.
