Blasto Launches Next-Gen ML-Powered DSP
February, 2025 – Blasto, a leading innovator in programmatic advertising, is proud to announce the launch of Blasto DSP, a next-generation ML-driven demand-side platform (DSP) designed to empower SMBs, agencies with flexible, cost-effective, and high-impact advertising solutions. After five years of powering its own campaigns with an internal demand-side platform, Blasto is proud to officially open the doors to Blasto DSP.
Blasto DSP allows advertisers to launch high-impact campaigns in minutes, access premium inventory across display, in-app, CTV, and mobile channels, and optimize results through advanced machine learning algorithms – all without the tech overload of legacy systems.
As marketers struggle with rising ad costs, opaque supply chains, ineffective targeting, and fragmented campaign management, Blasto DSP delivers a flexible and high-performing alternative with no hidden fees, no added markups, and full visibility into every dollar spent. You pay exactly for what you use, nothing more.
Key Features & Benefits:
Proven engine, now public. Built in-house, refined over 5 years, and now available to all.
Contextual & Audience-Based Targeting. Market with precision using contextual signals and audience data to reach users when intent is highest.
ML-Driven Targeting. Machine learning optimizes campaign performance by delivering ads to the right audience at the right time.
Customizable CPM Pricing. Advertisers can set and adjust CPMs to maximize efficiency while maintaining control over costs.
Premium Inventory & Transparency. Access high-quality placements while ensuring full visibility into ad spend and performance.
Brand Safety & Fraud Prevention. Built-in security features protect advertisers from fraud and low-quality traffic.
“We built Blasto DSP to remove the barriers that prevent SMBs and agencies from succeeding in programmatic advertising,” said Oleksii Sakhno, CEO at Blasto. “For the past five years, we’ve used our internal DSP to power campaigns for global clients. Now, we’re taking everything we’ve learned and opening it to the world. With ML-powered efficiency, flexible pricing, and a transparent supply chain, our platform is designed to help advertisers scale quickly and efficiently without the complexity of traditional DSPs.”
Join today and start running ML-powered, high-impact campaigns in just minutes. Sign up now and launch your first campaign: https://dsp.blasto.ai/login
About Blasto
Blasto is a programmatic advertising ecosystem that brings advertisers, brands and publishers together. Our passionate team of inspiring young professionals is dedicated to building the most innovative and technology-adaptive programmatic ecosystem, incorporating the latest advancements in AI and ML. We leverage an innovative platform to deliver high-quality video inventory and in-app display traffic, with 24/7 monitoring to ensure 100% brand-safe traffic. Additionally, our TAG-certified platform ranks among the top-50 mobile and CTV traffic providers for market share (according to Pixalate). We are excited to launch our innovative DSP platform with ML advancements in 2025. Blasto’s website.
