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Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
Blasto Video Game Advertising Explained: Programmatic Video Ads, Gaming Inventory & Blasto Platform
Blasto video game advertising explained, covering the 1998 PlayStation game Blasto and modern programmatic video advertising ecosystems in gaming, in-app, and CTV environments.
The Best Ad Exchanges for Publishers in 2026
Best Ad Exchange Platforms for Publishers: Full Guide & Examples · Google Ad Exchange (AdX) · Amazon Publisher Services · Magnite · PubMatic · Index Exchange · OpenX · Blasto.
7 Best DSPs for Programmatic Advertising in 2026
Discover the best DSPs for small businesses in 2025! Learn how these platforms can enhance your advertising strategy and drive ROI.
26 Predictions Redefining Programmatic Advertising in 2026
Programmatic advertising in 2026 will be defined by AI-driven buying, the end of cookies, clean rooms, identity graphs, CTV, retail media, attention metrics, and privacy-first measurement. Explore 26 data-driven predictions shaping the future of programmatic advertising.
Blasto Expands ‘AdTech Woman Power’ Initiative With New Episode Featuring Michelle Bugante from AlgoriX
Blasto, a full-scale programmatic advertising ecosystem, announces the newest episode of its fast-growing AdTech Woman Power initiative, a project designed to amplify the stories and leadership journeys of women shaping the global programmatic landscape.
How Attention Metrics Drive Brand Performance in 2025
Attention beats viewability in 2025. See how attention metrics lift brand and sales performance and how to activate them in programmatic.
5 Strategies to Grow Brand Awareness in 2025
Learn 5 data-driven strategies to grow brand awareness in 2025 from programmatic and CTV to social-first storytelling.
How to Monetize Apps with Programmatic Advertising in 2025
The fastest way is through programmatic in-app advertising. This guide explains step by step how to set up rewarded videos, native ads, banners, and interstitials, choose the right SSP, and optimize eCPM without frustrating users. Learn how Blasto SSP helps publishers scale app revenue with global demand, native formats, and lightweight integration.
What Is Ad Inventory? A Complete 2025 Guide to Types, Pricing & Management
Ad inventory is the total amount of advertising space a publisher makes available for sale across their properties — websites, apps, video platforms, audio streams, or CTV.
Programmatic Advertising Evolution Explained: Timeline, Key Players, and Milestones
Discover the complete history of programmatic advertising from the first banner ad in 1994 to AI-driven platforms of today. Explore key milestones, major players, and innovations that shaped digital advertising into a trillion-impression ecosystem.
The Ultimate DMEXCO 2025 Party & Events Guide
MetaDiscover all the top parties, happy hours, networking events & afterparties happening before and during DMEXCO 2025 in Cologne. Full event guide + RSVP links.
Blasto Launches Next-Gen ML-Powered DSP
Discover Blasto DSP — a next-gen ML-powered platform for fast, transparent, and high-impact programmatic advertising. No hidden fees. Full control.
Real‑Time Bidding (RTB): How It Works & Key Use Cases
Real-time bidding (RTB) is an automated system where advertisers compete to show their ads by bidding on ad impressions in a real-time auction. This happens instantly when publishers load their website or app for a user.
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