Blasto Joins IAB Europe's Transparency and Consent Framework
Blasto Joins IAB Europe's Transparency and Consent Framework
Blasto, a programmatic advertising company, is pleased to announce its approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. As we are committed to building the most adaptive AI and ML-driven programmatic ecosystem, our integration with the TCF ensures that we not only meet industry standards but also lead the way in delivering intelligent, privacy-first solutions for the future of advertising.
The TCF, which was launched in April 2018, is a cross-industry voluntary standard that relies on standardisation to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB and national level guidance from Data Protection Authorities..
The TCF is developed by IAB Europe in collaboration with organisations and professionals in the online industry. It is intended to enable publishers of websites and apps (first parties) and technology partners that support the delivery, personalisation or measurement of advertising and content (third parties or vendors) to work together and provide users with a standardised experience when they make privacy choices.
The TCF enables users to grant or withhold consent and also exercise their ‘right to object’ to data being processed. It includes minimum practical requirements that stems from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and for respecting such choices.
“Blasto is proud to join the IAB Europe Transparency and Consent Framework as part of our ongoing commitment to fostering privacy-conscious advertising practices. Our integration with the TCF ensures that we continue to support a user-first approach in programmatic advertising, while providing advertisers and publishers with the tools they need to stay compliant in an ever-evolving digital landscape,” said Oleksii Sakhno, CEO of Blasto.
For more information about the TCF v2.2, visit https://iabeurope.eu/transparency-consent-framework/
