Top 10 Programmatic Advertising Platforms in 2025
Top 10 Programmatic Advertising Platforms in 2025
Programmatic advertising continues to dominate the digital marketing landscape, with yearly spending projected to grow from $546 billion in 2023 to $779 billion by 2028. In this article, we examine the top 15 programmatic advertising platforms in 2025, evaluating their features, requirements, pricing, supported ad inventory, and best use cases.
If you're an advertiser, marketer, or publisher, you must include programmatic advertising in your 2025 strategy or risk falling behind the competition!
Understanding Programmatic Advertising
Programmatic advertising automates the transaction of digital ad space using sophisticated algorithms and real-time bidding (RTB) processes. Advertisers define their target audience parameters, and the system bids for ad impressions that match these criteria in milliseconds. This automation ensures that ads are displayed to the most relevant audiences, optimizing campaign performance and budget utilization.
Benefits for Advertisers and Publishers
Advertisers: Programmatic advertising offers precise audience targeting, real-time analytics, and cost efficiency. Advertisers deliver personalized content to users, enhancing engagement and conversion rates.
Publishers: For publishers, programmatic platforms provide a streamlined process for selling ad inventory, maximizing revenue through efficient demand matching. Access to a broad pool of advertisers increases competition for ad space, driving up prices and fill rates.
1. The Trade Desk
Website: thetradedesk.com
Requirements: Have an account with The Trade Desk
Pricing: Pay-as-you-go model with no long-term commitments; flat fee pricing for larger campaigns; volume discounts for high-volume buyers; customized pricing plans for enterprise clients.
Reporting metrics: CPM, CPC, CPA, ROI.
Supported Ad Inventory: Display, video, audio, mobile, connected TV.
Key Features: Omnichannel reach, advanced audience targeting, extensive data partnerships, integration with retail data, and support for identity solutions like European Unified ID.
Best For: Advertisers seeking a comprehensive, data-driven advertising solution with extensive reach.
2. Google Ad Manager
Website: admanager.google.com
Requirements: Have a Google account and active AdSense account; meet a $100 minimum balance requirement for monthly payments.
Pricing: Customizable pricing rules based on CPM, CPC, CPA models; Google Ad Manager (free) and Google Ad Manager 360 (paid).
Supported Ad Inventory: Display, video, mobile apps, games, connected TVs, audio content.
Key Features: Integrated with the Google ecosystem, extensive reporting tools, automated revenue optimization.
Best For: Publishers aiming for maximum monetization through Google's extensive network.
3. Amazon DSP
Website: advertising.amazon.com
Requirements: Open to advertisers with significant budgets.
Pricing: Customized based on campaign objectives.
Supported Ad Inventory: Display, video, audio, mobile, connected TV.
Key Features: Access to Amazon's first-party data, cross-device targeting, extensive retail insights.
Best For: Brands looking to leverage Amazon’s vast data for highly targeted campaigns.
4. Display & Video 360 (DV360)
Website: marketingplatform.google.com
Requirements: Enterprise-level advertisers and agencies.
Pricing: Percentage of ad spend.
Supported Ad Inventory: Display, video, mobile, connected TV, audio.
Key Features: Integrated with Google’s ecosystem, cross-channel planning and optimization, end-to-end campaign management, and intelligent automation.
Best For: Large enterprises requiring integrated and scalable campaign management.
5. Blasto
Website: blasto.ai
Requirements: Open to both publishers and advertisers.
Pricing: Customizable pricing rules based on CPM.
Supported Ad Inventory: Display, video, native, in-app, mobile web, desktop, Connected TV.
Key Features: Proprietary AI and ML algorithms, advanced targeting capabilities.
Best For: Small and medium advertisers and publishers seeking innovative, flexible AI-driven solutions.
6. Xandr
Website: xandr.com
Requirements: Adhere to Xandr's Advertising Terms & Conditions, set up a Network-level Ad Quality Profile.
Pricing: Custom pricing models based on CPM, CPC, CPA.
Supported Ad Inventory: Display, video, native, mobile.
Key Features: Advanced bidding algorithms, extensive global reach, comprehensive analytics, political advertising with additional regulations in the US.
Best For: Large enterprises and publishers looking for a premium, data-rich environment.
7. Adform
Website: adform.com
Requirements: Adform's platform is built for a first-party ID world.
Pricing: Performance-based pricing model.
Supported Ad Inventory: Display, video, native, mobile, connected TV.
Key Features: Omnichannel reach, advanced data security, and a focus on the cookieless future with ID Fusion.
Best For: Advertisers seeking an open platform with transparency and data protection.
8. PubMatic
Website: pubmatic.com
Requirements: Publisher properties must attain a minimum combined NewsGuard score of 60, and demonstrate user engagement.
Pricing: Tailored plans to suit specific needs.
Supported Ad Inventory: Websites, mobile apps, video content, connected TVs.
Key Features: Emphasis on quality content, extensive reporting tools, and robust user engagement metrics.
Best For: Publishers focusing on high-quality content and audience engagement.
9. Magnite
Website: magnite.com
Requirements: Adherence to Inventory Quality Guidelines, no promotion of illegal content.
Pricing: Variable based on services and solutions required.
Supported Ad Inventory: Display, video, audio, mobile, connected TV.
Key Features: Transparency in inventory quality, extensive reach across platforms, partnerships with premium publishers.
Best For: Advertisers seeking high-quality inventory and compliance with strict content guidelines.
10. Criteo
Website: criteo.com
Requirements: No minimum traffic requirements; avoid deceptive incentives.
Pricing: Performance-based model (CPC, CPM).
Supported Ad Inventory: Display, video, native, in-app, social.
Key Features: AI-driven recommendations, dynamic retargeting, comprehensive audience insights.
Best For: Advertisers looking for a performance-focused approach with strong retargeting.
As the programmatic advertising landscape continues to evolve, selecting the right platform is crucial for achieving optimal campaign results. The platforms we've highlighted for 2025 each bring unique strengths, catering to various business needs and advertising goals. Whether you're looking for sophisticated targeting options, extensive network reach, or privacy-focused solutions, there's a platform to match your requirements.
At Blasto, we understand the dynamic nature of digital advertising and are excited to announce that we will soon be launching our very own programmatic advertising platform. Designed with innovation and performance in mind, our platform aims to offer advertisers and publishers cutting-edge tools to maximize their impact in the ever-competitive adtech space.
For more information or to express your interest in our upcoming launch, please feel free to reach out to Oleksandr, Head of Business Development Management.
