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Welcome to Blasto blog, your one-stop shop for all things programmatic advertising! Here data meets creativity, and technology fuels innovation.
Blasto Expands ‘AdTech Woman Power’ Initiative With New Episode Featuring Michelle Bugante from AlgoriX
Blasto, a full-scale programmatic advertising ecosystem, announces the newest episode of its fast-growing AdTech Woman Power initiative, a project designed to amplify the stories and leadership journeys of women shaping the global programmatic landscape.
How Attention Metrics Drive Brand Performance in 2025
Attention beats viewability in 2025. See how attention metrics lift brand and sales performance and how to activate them in programmatic.
5 Strategies to Grow Brand Awareness in 2025
Learn 5 data-driven strategies to grow brand awareness in 2025 from programmatic and CTV to social-first storytelling.
How to Monetize Apps with Programmatic Advertising in 2025
The fastest way is through programmatic in-app advertising. This guide explains step by step how to set up rewarded videos, native ads, banners, and interstitials, choose the right SSP, and optimize eCPM without frustrating users. Learn how Blasto SSP helps publishers scale app revenue with global demand, native formats, and lightweight integration.
What Is Ad Inventory? A Complete 2025 Guide to Types, Pricing & Management
Ad inventory is the total amount of advertising space a publisher makes available for sale across their properties — websites, apps, video platforms, audio streams, or CTV.
Programmatic Advertising Evolution Explained: Timeline, Key Players, and Milestones
Discover the complete history of programmatic advertising from the first banner ad in 1994 to AI-driven platforms of today. Explore key milestones, major players, and innovations that shaped digital advertising into a trillion-impression ecosystem.
The Ultimate DMEXCO 2025 Party & Events Guide
MetaDiscover all the top parties, happy hours, networking events & afterparties happening before and during DMEXCO 2025 in Cologne. Full event guide + RSVP links.
Blasto Launches Next-Gen ML-Powered DSP
Discover Blasto DSP — a next-gen ML-powered platform for fast, transparent, and high-impact programmatic advertising. No hidden fees. Full control.
Real‑Time Bidding (RTB): How It Works & Key Use Cases
Real-time bidding (RTB) is an automated system where advertisers compete to show their ads by bidding on ad impressions in a real-time auction. This happens instantly when publishers load their website or app for a user.
Top Programmatic Advertising Trends, Stats & Insights for 2025
Discover the top programmatic advertising trends, stats, and insights for 2025. Explore how first-party data, retail media, CTV, AI, contextual targeting, and new attention metrics are reshaping digital advertising. Learn what these changes mean for advertisers, agencies, and publishers and how to stay ahead in a cookie-less, AI-driven era.
In-App Advertising in 2025: The Complete Guide for App Monetization and Engagement
Explore the complete guide to in-app advertising in 2025. Learn how mobile ads work, top ad formats, pricing models, monetization tips, and how to stay compliant post-IDFA.
AdTech Woman Power by Blasto, Episode 7: Ekaterina Vagner on Building Space, Not Just Taking a Seat
In Episode 7 of AdTech Woman Power, Blasto spotlights Ekaterina Vagner, Principal Board Member at The Women in Programmatic Network and Marketing Director at Verve. Discover her journey across industries, her mission for real inclusion in adtech, and her call to action for women to create space, not just take a seat.
SSP vs DSP vs Ad Exchange: A Complete 2025 Guide to Programmatic Advertising
DSPs help advertisers buy ads, SSPs help publishers sell them, and Ad Exchanges connect both in real-time bidding. Learn how they work together.
What Is Programmatic Advertising? How It Works, Why It Matters, and How to Win with It in 2025
A complete guide to programmatic advertising: what it is, how it works, and why it matters in 2025. Learn the core tools, channels, formats, and strategies advertisers use to run high-performing campaigns powered by AI and automation.
AdTech Woman Power, Episode 6: Samantha Dascher, SVP at Jun Group, on Her Path to AdTech
In Episode 6 of AdTech Woman Power, Samantha Dascher, SVP at Jun Group, shares her journey into programmatic advertising, the challenges she overcame, and her advice for aspiring women leaders in ad tech.
Top Performing Programmatic Advertising Formats to Watch in 2025
Discover the top-performing programmatic advertising formats for 2025! Learn how choosing the right ad format can boost engagement, increase conversions, and maximize your ROAS.
The Future of Digital Advertising: Privacy-Focused Alternatives to Third-Party Cookies
With third-party cookies disappearing, advertisers must adapt to privacy-first solutions like Universal IDs, data clean rooms, and contextual targeting. But are these alternatives truly better, or just new tracking methods? Explore the future of digital advertising and discover privacy-focused strategies to keep your campaigns effective and compliant.
Top AdTech & MarTech Innovators to Follow in 2025
Discover the top 15 AdTech & MarTech influencers to follow in 2025. Gain insights, actionable strategies, and stay updated with the latest digital marketing trends from industry leaders.
Blasto Joins IAB Europe's Transparency and Consent Framework
Blasto is proud to join IAB Europe's Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to privacy-first, AI-driven programmatic advertising solutions. This integration ensures compliance with GDPR and ePrivacy regulations while enabling transparent user consent management for advertisers and publishers.
Top 10 Programmatic Advertising Platforms in 2025
Top 10 Programmatic Advertising Platforms · 1. DV360 · 2. The Trade Desk · 3. Amazon DSP · 4. Blasto · 5. Adform · 6. Criteo · 7. PubMatic · 8. Xandr
Top 30 AdTech & MarTech Conferences to Visit in 2025
Discover the must-attend digital marketing and programmatic advertising events in 2025. Stay ahead with the latest trends, insights, and networking opportunities.
Programmatic Advertising 101: A Beginner’s Guide for Marketers in 2025
Discover how programmatic advertising is revolutionizing digital marketing in 2025. Learn the basics, best practices, trends, and how to start leveraging automated ad buying for precision targeting and scalable campaigns.
Why CTV is the New Powerhouse in Programmatic Advertising: A Full Guide to CTV
Discover why Connected TV (CTV) is transforming programmatic advertising. Learn about its advantages, market dynamics, and strategies for leveraging targeted, data-driven campaigns on a rapidly evolving platform.
Programmatic Audio Advertising: A Complete Guide for 2024
Reach listeners on Spotify, Apple Podcasts, and smart speakers with programmatic audio ads. Learn how targeting, AI, and voice tech boost engagement.
Programmatic Advertising Explained: How It Works, Key Benefits, and Future Trends
Unlock the power of programmatic advertising — explore how AI, real-time bidding, and CTV are transforming the future of digital ads. Whether you're an advertiser or publisher, discover insider tips, key benefits, and emerging trends you can't afford to miss.
Programmatic Audio Advertising: Best Practices for Publishers
Discover how to monetize your content effectively with programmatic audio advertising. Learn best practices, understand key components, and explore leading providers to optimize your revenue and reach targeted audiences.
Programmatic Video Advertising: Best Practices for Publishers
Maximize revenue, reach wider audiences, and streamline ad management with programmatic video advertising. Learn everything you need to know, from best practices to step-by-step implementation. tune share more_vert
How to Start in Mobile Programmatic Advertising for App Publishers
Learn how to boost your app revenue in 2025 with mobile programmatic advertising. Explore RTB auctions, top ad platforms, and proven monetization strategies.
Display Ads in Programmatic: A Publisher's Guide
Want to increase your ad revenue? Learn how programmatic display ads help publishers maximize profits. Explore key benefits, performance metrics, and a step-by-step setup guide.
BizzClick Transforms into Blasto, New Chapter in Programmatic Advertising
BizzClick unveils a bold new identity, Blasto, signifying its shift to CTV & in-app programmatic advertising with a focus on AI & innovation. Discover Blasto's programmatic solutions for high-performance campaigns.
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Programmatic Trends: 2024 Forecast
Get ready for a greener, smarter future of advertising! This article explores 5 key trends in programmatic advertising for 2024. Discover how these trends will impact advertisers, publishers, and the future of the industry.
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No More Cookies: the Future of Targeted Ads
Explore how contextual advertising, first-party data, and new solutions like cohorts are shaping a cookieless future. Learn how giants like Apple and Nike are adapting, and discover insights for publishers and advertisers to thrive in the new advertising landscape.
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3 Reasons to Use Blockchain for Ad Transparency
This article explores 3 reasons why it's the solution to ad transparency: building trust, fighting fraud, and safeguarding data. Plus, discover an exciting real-world example and a glimpse into the future of advertising.
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Guide to Privacy and Compliance in Programmatic Advertising for SSPs in 2024
This guide equips SSPs with the knowledge and strategies to navigate the landscape of privacy and compliance in programmatic advertising. Understand key regulations like GDPR and CCPA, explore global trends, and discover best practices for the future.
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AI Ad Personalization Strategy to Implement Tomorrow
This strategy leverages advanced algorithms to deliver relevant content, enhancing user experience and campaign effectiveness. Learn how to implement AI retargeting, set goals, and choose the right tools.
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Top 7 Podcasts about AdTech & Programmatic
Expand your AdTech knowledge with these top 7 podcasts! Discover industry trends, expert interviews, and thought-provoking discussions.
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Guide How to Integrate AI-Chatbot to Programmatic Advertising for Advertisers and Publishers
This guide explores how publishers and advertisers can harness Chat GPT to achieve their goals. Learn the steps, from defining objectives to monitoring performance, and unlock the power of AI in programmatic advertising.
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Smart Publishing for Social Good. Programmatic in Publishing for Nonprofits and NGOs
Discover programmatic advertising for your non-profit or NGO. Increase efficiency, target effectively, and gain valuable insights to maximize your social impact. Learn more and see if your organization is ready!
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Top AdTech Influencers to Follow in 2023
Discover the top AdTech influencers on LinkedIn in 2023. Learn from industry leaders like AdTech God to stay ahead in digital advertising trends and strategies.
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Programmatic Trends: Forecast for Q4
Explore the leading trends in programmatic advertising for Q4 2023, including the video vs. audio format battle, the rise of CTV and in-game advertising, and the increasing focus on sustainability in ad campaigns.
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